blackandgold sees the digital sphere not only as an autonomous entity, but as a powerful force which exerts its influence on a wide range of media and industries.
Because the digital sphere is first and foremost a question of meaning before a question of means.
Ecosystem audit, Digital planning strategic, Brand idea, Multi screen positioning (computers, tablets, mobiles), Definition of objectives/ KPIs, Operational recommendations,...
Because the digital sphere has its own codes for design, structure and user experience.
Web information architecture, User Experience (UX), Graphical identity, Ergonomy, Responsive Design, Consumer journey...
Because the content is the source of digital, the one that feeds visits.
Editorial guidelines (link with SEO), Content production (writing, image, video), Media formats (animated banners and site covering),...
Because without mastering our developments, our brand ideas couldn't exist.
Websites for all major connected screens (computers tablets, mobiles), Content Management System (Drupal, Joomla, Wordpress, Prestashop), Applications (iOS, Android, Facebook), Innovation (image recognition)…
Because Search Engine Optimization (SEO) is constantly evolving and that your website should always be optimized to maintain and increase its ranking
Semantics (fields analysis and recommendation), Editorial (SEO writing guidelines / tags : TITTLE, META, ALT), Linking (positioning and new links creation), Technics (audit and recommendation), Monthly monitoring (analysis, report, optimization),…