innovation

BLACKBOX
INNOVATION

insightstudio

New consumer perspectives

The Challenge: Turning consumer material into strong and actionable insights.

insightstudio
We get their vote of confidence: Heineken, L’Oréal, Orangina Schweppes, SFR

ideastudio

Innovation in all its forms

The Challenge: Generating concrete responses (concepts for new products, services, locations, rituals, activations, etc.) to your innovation issues and giving them form.

ideastudio
We get their vote of confidence: Heineken, BPCE, MW Brands, LNUF, Haribo, Thiriet

wordology

The semantic exploration of your wording and naming issues

The Challenge: Revealing a brand by optimizing wording and semantics, whether this is a name, baseline, or editorial content (pack, digital, activation, etc.)

wordology
We get their vote of confidence: Quick, Mondelez, Lactel, William Saurin

conceptlab

Screened and optimized concepts/mixes

The Challenge: Enriching, optimizing, and ranking a selection of concepts through an iterative sequence of focus groups and fine-tuning sessions for written and visual material.

conceptlab
We get their vote of confidence: Heineken, LNUF, Spa Waters, MW Brands

designlab

A partnership between consumer and creation

The Challenge: Consulting consumers following a creation phase to finalize together the best routes by means of a process alternating groups and creative reworking.



designlab
We get their vote of confidence: LNUF

mixtest

Consumer Assessment

The Challenge: Submitting all or part of a brand mix (name, identity, design, packaging…) to a qualitative evaluation, following a phase of semiotic decoding beforehand.

mixtest
We get their vote of confidence: Michelin, l'Oréal, LNUF