Reinspire a brand
More contemporary, more iconic, more inspiring. Over time, Aha has been trading-up its brand image by enriching its range with new products and upgrading its existing products. The latest one to be done was its historical Ice Coffee. How to impulse youth and edge into an product first well-known for its quality of slow-making?
Our brand idea
The product was repositioned on the experience itself, focusing the new design on the idea of instant slow-down and indulgence benefit. To bring modernity to the new packaging, and create range consistency, the blue color grading was optimized to deliver more depth and better highlight the new visual assets. A new dramatic visual was created to enhance the slow-making, so as the refreshing and intensive taste. And the volume was also modernized.
This new design dynamic has generated significant sales increase.
AHA Holiday Edition
Create new topics of holiday conversation
To create a limited edition for the end of the year celebrations, from Christmas to Chinese New Year.
Our brand idea
The design idea is simple, witty and very culturally relevant. a series of Winter Wits were invented to dramatizes the positioning of bringing relaxation and happiness through occasions of conversation, symbolized by the bubble-speech logotype. Each new segmentation color has been enhanced to contribute to their memorization. Each illustration displays different characters, making each design unique, and inviting consumers to navigate within the range.
The promotional operation was managed over 3 months time. It has contributed to establish the new brand codes and boost the sales volume.