New consumer perspectives
The Challenge: Turning consumer material into strong and actionable insights.
Innovation in all its forms
The Challenge: Generating concrete responses (concepts for new products, services, locations, rituals, activations, etc.) to your innovation issues and giving them form.
The semantic exploration of your wording and naming issues
The Challenge: Revealing a brand by optimizing wording and semantics, whether this is a name, baseline, or editorial content (pack, digital, activation, etc.)
Screened and optimized concepts/mixes
The Challenge: Enriching, optimizing, and ranking a selection of concepts through an iterative sequence of focus groups and fine-tuning sessions for written and visual material.
A partnership between consumer and creation
The Challenge: Consulting consumers following a creation phase to finalize together the best routes by means of a process alternating groups and creative reworking.
The Challenge: Submitting all or part of a brand mix (name, identity, design, packaging…) to a qualitative evaluation, following a phase of semiotic decoding beforehand.