JOWAE

JOWAE
Embody the soul of Korean rituals

The challenge
Guide the Alès Group in the creation of a new natural cosmetic brand, resulting from the encounter between French phytocosmetic and Korean pharmacopeia.

 

The Brand Idea
Reveal the naturalness and the dermo-efficiency of the brand, through a delicate yet scientific illustration of Korean medicinal plants. Communicate the brand’s dual nationality as well, through a hybrid identity that mixes Western and Korean fonts.

 

The result
An enthusiastic reception from the press and a highly promising start in French and Italian pharmacies and drugstores.

Packaging Design Retail Innovation Identity Positioning Consumer Research Naming Brand universe POS
 
Embody the soul of Korean rituals
Embody the soul of Korean rituals
Embody the soul of Korean rituals